How do you write a white paper that helps readers understand an issue, solve a problem, or make a decision? In this series I analyze white papers to see what lessons I can learn for my own writing in terms of format, language, and structure. Here I look at “The New Work Rules for High-Performing […]
White Paper Chop Shop: Stripping the Best Parts of a B2B Document Read More »
Here I discuss the formatting dos and don’ts of a grant application. These strategies focus on the text-setting and figure-formatting elements for maximizing the readability of your document. First, you need to accept three things about the referees reading your application: They are impartial. Referees usually don’t know who you are. They are not experts.
Advice for First-Time Grant Application Writers: Visual Considerations Read More »
Writing serval ideas in one long sentence can convey more than stating the same ideas in individual sentences. Here are some advice on how to use the semicolon to juxtapose ideas and bring out the desired message in academic prose. Individual ideas are often grouped into lists to: emphasize what they have in common, highlight
